Operation Verve
Blog Writing, Copywriting
Problem
Kerry Anne, Operation Verve Founder, knew that she wanted to expand her reach and impact. Content was at the core of her strategy for generating and nurturing new leads. Although she is a good writer, Kerry knew her time was better spent focusing on delivering to her clients. So she was looking to add a copywriter to her team.
Solution
We started out focusing on blog articles, but then priorities shifted to refreshing some email nurture sequences.
After really honing in on her target clients, we are now rewriting her web copy to better align with her zone of genius and the people she can deliver most value to. Her new homepage just went live and over the next few months she will be publishing new versions of all her sales pages. Kerry is also working with a fantastic designer who makes my words look amazing on screen. Very exciting!
Impact
I love working with Kerry because she really appreciates the value of outsourcing to experts. I feel like I am part of her team. We have a weekly marketing team meeting where I can connect with the SEO specialist and we can work together to deliver great outcomes.
My Role
As a copywriter, Katrina is the perfect blend of sensitivity, insight and efficiency.
The way she crafts our blogs, marketing emails, and social content shows that she is a professional with years of experience, not only in writing compelling copy, but in quickly understanding the demands of the job in the first place.
She has been highly invested in producing quality outcomes to get the results we’re looking for.
Highly recommend!
—Kerry Anne, Founder