Copywriting

The Goulburn Soldiers Club was approaching it’s 101-year anniversary. Having already produced ‘A History of Goulburn Soldiers Club 1921 to 1988’, they embarked on a new project to chronicle the journey the Club had undergone in its more recent history.
Their vision for the book was to showcase the Club’s milestones, people and contributions to the local community while highlighting the links back to its early history.

The Club was working with a graphic designer to catalogue pictures and printed materials for inclusion in the book, and needed a writer to bring the story to life.

The main part of the book followed a timeline format, spanning the 32 years from 1989 to 2022. This chronological approach allowed readers to easily navigate through the club’s history and milestones.

My work began by sifting through boxes of newspaper articles, Club reports and other documents to extract the key milestones and events to be included in the timeline. Then I crafted blurbs for each of these to accompany the timeline and pictures. Each decade opened with a summary of the key changes the Club had gone through over those years, with an emphasis on the balance between modernising and meeting changing needs of the community while retaining links to the Club’s past and purpose.

The final outcome of the project resulted in a comprehensive 388-page book that successfully celebrated the Goulburn Soldiers Club’s 101-year history from 1988 to 2022. The design and content of the book were carefully crafted to meet the client’s objectives and deliver a book that many member and locals will cherish for the memories it has captured.

Copywriting