Operation Verve
Blog Writing, Copywriting
Problem
Kerry Anne, Operation Verve Founder, knew that she wanted to expand her reach and impact. Content was at the core of her strategy for generating and nurturing new leads. Although she is a good writer, Kerry knew her time was better spent focusing on delivering to her clients. So she was looking to add a copywriter to her team.
Solution
Kerry and I met through a mutual client. She was impressed with the work she had seen me produce and was confident I could help uplift her content creation.
We started out focusing on blog articles, but then priorities shifted to refreshing some email nurture sequences.
After really honing in on her target clients, we turned to rewriting her web copy to better align with her zone of genius and the people she can deliver most value to. The homepage was completely overhauled, and landing pages added for each of her core services.
Impact
Kerry is great at tracking her website traffic and conversions. There has been a steady increase in both as refreshed webpages have gone live.
My Role
Blog Article Writing + Email Marketing + Web Copy Writing
As a copywriter, Katrina is the perfect blend of sensitivity, insight and efficiency.
The way she crafts our blogs, marketing emails, and social content shows that she is a professional with years of experience, not only in writing compelling copy, but in quickly understanding the demands of the job in the first place.
She has been highly invested in producing quality outcomes to get the results we’re looking for.
Highly recommend!
—Kerry Anne, Founder