Dream Admin Services
Blog Writing | Content Writing
Problem
Dream Admin Services are the one-stop shop for business support and administration for small-medium businesses. Their services include:
- bookkeeping
- administration
- virtual reception
- customer support
- social media management
After working with a marketing firm to develop a marketing strategy and plan, Tennille (Founder and Managing Director) knew she needed to be regularly publishing quality blog content. This would boost her SEO and build trust and authority within her target market.
Solution
We started with a strategy session to set the direction for her blog. This helped her get crystal clear on her target audience and the kind of articles she wanted to publish.
We brainstormed a bunch of great topics. Then I mapped them into an editorial calendar aligned with the cycles of both Dream Admin and it’s clients.
For each new blog article Tennille and I start with a briefing session (usually on Zoom). We discuss the key messages, insights, client stories and calls to action to be included.
I also source images for the blog articles and publish them in the Dream Admin website backend.
Impact
The regular blog articles are delivering increased website traffic, inquiries and free consultation bookings.
It also gives Dream Admin great content to repurpose into multiple social media posts.
Most of the articles are evergreen content, meaning they remain relevant year after year and can continue to be repurposed into other forms of content.
Tennille has also called on my services to re-write her professional bio, prepare responses for a profile feature article and draft responses for award submissions.
My Role
Blog Strategy
Blog Article Writing + Image Sourcing + Article Publishing
Content Writing – bio, feature article, award submissions
We have been working with Katrina for 6 months now and could not be happier.
Her dedication to understanding what we do and her attention to detail is exceptional.
She speaks the language of our clientele and adds value to our business.
We have seen an increase of visitors to our website and our enquiries from potential business has increased. We look forward to continuing of partnership into the future.
— Tennille Skelly, Founder and Managing Director